Santa Cruz · Dawn Patrol
Chest-high and clean. Go before work.
We paddle out and check it every morning, then write it on the board out front. This is the board.
01 — Off the wharf
What we've got
Surf, skate, beach gear, and the shirt off our back. Most of it's on the wall — the rest we'll track down.
Beach Rentals
Chairs, umbrellas, boogies, skimboards — grab it on the way to the sand, drop it on the way home.
Surf Gear
Boards new and used, fins, leashes, wax, traction — everything that gets you past the break.
Skate Gear
Decks, trucks, wheels, bearings, fresh grip — built complete or piece by piece, your call.
Apparel
Tees that fade right, shop hoodies, boardshorts, caps. Wear the shop, not somebody's logo.
02 — Rentals
Renting? We'll set you up.
Soft-tops for first-timers, performance boards if you know what you're doing, full wetsuits in every size from grom to lifer. No deposit games. Bring an ID.
- Soft-top · half day
- $20
- Any board · full day
- $30
- Wetsuit · per day
- $12
- Board + suit combo
- $35
Come in wet. We don't care.
03 — Local knowledge
Know the spot before you paddle out.
The point wakes up on a WNW swell and gets crowded by 8. The beachbreak's mellower — better for groms and first-timers. And stay off the rivermouth at low tide. Come in and we'll tell you why.
Fifteen winters on this stretch of coast. Ask us anything.
04 — The shop
Same chipped door since 20XX.
Family-run, two blocks up from the pier. The crew here surfs the spots you're asking about and skates the bowl out back. Nobody's working a register they don't want to be at.
We're not a kiosk. We're not a chain. We're Salt & Grit.
05 — In the shop
Wear the shop.
Our own stuff, screen-printed a couple towns inland. Every design started as somebody's doodle on the back of a wax receipt. Pick it up here or never — we don't ship it.
Shop Tee
$28The OG logo, soft cotton that fades right by summer's end.
Shop Hoodie
$58Heavyweight and salt-friendly. Lives in your truck by October.
Dawn Patrol Cap
$32Six-panel, sun-bleached on purpose. Earns its sweat stains.
06 — Visit
We don't ship. We're right here off the sand.
Find us
Santa Cruz, CA
Hours
Mon–Sat 9–7
Sun 9–5
Holler
(831) 555-0142
Open at 6 when it's pumping. DMs are open for swell checks.