Coastal estate at dusk, vertical

Santa Cruz County · Since 2006

Coastal homes of consequence

A small practice, a short list of properties, and the preparation each one deserves before it ever reaches the market.

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$0M
Closed volume
0
Homes represented
0
Years on this coast

The practice

Every house deserves a proper introduction

We take a handful of listings at a time so each one gets what it actually needs — the right photographer, the right week to launch, and the list of people to call before it ever hits the open market. Buyers get the same attention in reverse: an honest read on the house, the street, the foundation, and the number.

The work is unglamorous. The results are not.

  • Private representation
  • Preparation & staging
  • Off-market access

The portfolio

Selected properties

Current and recent representation. Each opens to the full gallery, specifications, and details.

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Margaret Vale, Broker Associate

The principal

Margaret Vale

Broker Associate · DRE #01488204

Nineteen years on this coast, most of it repeat clients and the people they sent. I take a small number of listings at a time because the preparation is the job — the right photographer, the right week to launch, and the honest conversation about the number before we ever get to the sign. If you are a year out, that is the better time to call. Most of what raises a sale price happens long before it goes live.

Clients

She told us to wait six weeks and fix three things first. We did, and it sold for more than we thought the street could carry.

Seller · West Side

We saw eleven houses and were talked out of four of them. That is the part you cannot buy anywhere else.

Buyer · Corralitos

Our place never hit the open market. She had the buyer before we had the sign in the yard.

Seller · Davenport

Get in touch

Let's talk about your property

Whether you are a year out or ready this month, the first conversation is the same: what you have, what it is worth today, and what would make it worth more.

Office
1104 Pacific Avenue, Suite 3 · Santa Cruz, CA · 95060