
Santa Cruz County · Since 2006
Coastal homes of consequence
A small practice, a short list of properties, and the preparation each one deserves before it ever reaches the market.
The practice
Every house deserves a proper introduction
We take a handful of listings at a time so each one gets what it actually needs — the right photographer, the right week to launch, and the list of people to call before it ever hits the open market. Buyers get the same attention in reverse: an honest read on the house, the street, the foundation, and the number.
The work is unglamorous. The results are not.
- Private representation
- Preparation & staging
- Off-market access
The portfolio
Selected properties
Current and recent representation. Each opens to the full gallery, specifications, and details.
The areas
Where we work
A working knowledge of each street — which lots drain, which blocks turn over, and what the fog actually does in August.

Downtown & Seabright
Walkable blocks, real architectural range, and the shortest commute in the county. The market that moves first when it moves.
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The West Side
Mature trees, older lots, and the neighborhood most families name before they name a price. Inventory is thin and stays thin.
Explore
The North Coast
Bluff and ranch property from Wilder to Davenport, where the view, the access, and the exposure each price differently.
Explore

The principal
Margaret Vale
Broker Associate · DRE #01488204
Nineteen years on this coast, most of it repeat clients and the people they sent. I take a small number of listings at a time because the preparation is the job — the right photographer, the right week to launch, and the honest conversation about the number before we ever get to the sign. If you are a year out, that is the better time to call. Most of what raises a sale price happens long before it goes live.
Clients
Get in touch
Let's talk about your property
Whether you are a year out or ready this month, the first conversation is the same: what you have, what it is worth today, and what would make it worth more.
- Telephone
- (831) 431-0790
- Office
- 1104 Pacific Avenue, Suite 3 · Santa Cruz, CA · 95060
